Fiat Australia has announced that its Fiat 500e is now available from just $38,990 drive-away, representing an incredible saving of around $20,000.
The discount applies to the sole Fiat 500e La Prima variant which was previously priced from $52,500 before on-road costs, which translates to about $58,180 drive-away in Victoria.
Following the huge price cut the Fiat 500e suddenly becomes one of the most affordable EVs in Australia, with it rivalling the likes of the MG4 Excite 51 ($37,990 drive-away), although the BYD Dolphin ($29,990 before on-roads) and the GWM Ora ($33,990 drive-away) still remain much cheaper overall.
Available with just one powertrain, the 500e comes with a front-mounted e-motor that produces 87kW and 220Nm of torque, for a 9.0 second 0-100km/h dash, while the 42kWh battery provides for a range of up to 311km on the WLTP test cycle.
With DC charging capped at up to 85kW, a 20-80 per cent top up takes around 30 minutes.
As well as introducing cheaper pricing for the core Fiat electric hatch, the new discount also extends to the Abarth 500e Scorpionissima. It normally costs a lofty $60,500 (plus on-roads) with the Fiat Australia saying its all-electric hot hatch is now available for just $43,990 – an incredible saving that amounts to around $23,000, compared to the drive-away price.
Sharing the same 42kWh battery with the 500e, the Abarth hot hatch gets a punchier 114kW/235Nm front e-motor that facilitates a brisker 7.0 second 0-100km/h dash, but the range falls to 265km.
Like the Fiat 500e, a 0-80 per cent top-up is said to take 35 minutes.
While the Fiat 500e boasts 17-inch alloy wheels, a 7.0-inch digital instrument cluster, 10.25-inch infotainment, keyless entry and go, a wireless smartphone charger, heated front seats, the sportier Abarth gets larger 18-inch rims, Alcantara sport seats and a standard Sound Generator that broadcasts a synthetic soundtrack to onlookers.
Fiat Australia says the new massive incentives for both models apply only to MY2023 Fiat 500e and Abarth 500e until September 30, or until stock runs dry.
The deal does not apply to the Abarth 500e Turismo that arrived later in 2024.
Sales data suggests in the first six months of 2025 Fiat sold just 207 500/500e/695 models but does not break down the sales split. Still, those figures represent a fall of 28.6 per cent.
In the wake of slowing demand for electric cars in Europe, the Italian car-making giant has taken the unprecedented step of re-engineering the Fiat 500e to be powered by a mild-hybrid 1.0-litre petrol engine.