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Carsales Staff30 Jan 2014
NEWS

Fiat Chrysler Automobiles formed

New parent company, new logo for Fiat and Chrysler Group comes on the back of positive 2013 earnings

Following the formal acquisition of the Chrysler Group, Italian car maker Fiat has formed a new parent company with a new logo, Fiat Chrysler Automobiles.

Releasing the news simultaneously with positive profit results, the newly formed FCA will be based in the Netherlands and the global company plans to detail its long-term business plan in May.

Up until now, the Fiat Chrysler alliance has always shown both the Fiat and Chrysler emblems in its dealings, but with the joining of the US and Italian carmakers now official it has the angular new FCA logo.

The newly formed company's common shares will be listed in New York and Milan, and Sergio Marchionne, CEO of Fiat and Chairman/CEO of Chrysler Group, said the official launch of the parent compact FCA would create a new era for the group.

"Today we can say that we have succeeded in creating solid foundations for a global automaker with a mix of experience and know-how on a level with the best of our competitors," he said.

"An international governance structure and listings will complete this vision and improve the Group's access to global markets bringing obvious financial benefits," added Marchionne.

In a press statement, Fiat Chrysler Automobiles said the new name was "easy to understand, pronounce and remember" and is "a name well suited to a modern, international marketplace".

Positive financial results represent a strong start for the newly formed global automaker, posting a 2013 trading profit of €3.4 billion or roughly $A5.3 billion (at the time of writing).

The profits came on the back of strong results from its US operations, with Jeep selling 732,000 vehicles last year, a record for the brand.

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