Ford creates one-off fragrance Mach-Eau to help petrol fans transition to EVs
It is the Premium Unleaded Petrol of the personal fragrance world.Ford has created the Mach-Eau premium fragrance, aimed at car lovers who crave the performance of the new all-electric Mustang Mach-E GT yet still hold a fondness for the evocative and distinctive smells of traditional petrol cars.
In a survey commissioned by Ford, one in five drivers said the smell of petrol is what they’d miss most when swapping to an electric vehicle, with almost 70 per cent claiming they would miss the smell of petrol to some degree. Petrol also ranked as a more popular scent than both wine and cheese, and almost identically to the smell of new books.
Ford says that the new scent was designed to help transition petrol loving drivers into the future of driving through their sense of smell. Rather than just smelling like petrol though, Mach-Eau is designed to be a high-end fragrance that fuses smoky accords, aspects of rubber and even an ‘animal’ element to give a nod to the Mustang heritage.
The fragrance was created by renowned fragrance consultancy, Olfiction, with ingredients that each add a specific element to the scent’s story. The starting point was to look into the smells emitted from car interiors, engines and petrol. This included benzaldehyde, which is an almond-like scent given off by car interiors, and para-cresol which is key in creating the rubbery scent of tyres. These were blended with ingredients like blue ginger, lavender, geranium and sandalwood that added metallic, smoky and further rubbery accents.
Ford revealed the fragrance at the Goodwood Festival of Speed, the annual event that attracts petrolheads from across the globe to the grounds of Goodwood House, West Sussex, England. The scent unfortunately is not available to buy but is part of Ford’s ongoing mission to help dispel myths around electric cars and convince traditional car enthusiasts of the potential of electric vehicles.
Almost a quarter (24 per cent) of survey respondents said they would miss the performance of petrol cars if they made the switch to electric even though the Mach-E GT has 342kW and 830Nm from an all-electric powertrain and a 0-100 km/h acceleration time of just 3.7 seconds. Figures that no performance car fan should turn their nose up at.
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