Just days after Jaguar said it would become a pure-electric brand by 2025, Ford Europe has committed to the same outcome by 2030.
In a move that will beat EU-mandated CO2 emissions targets and solve the problem of looming combustion-powered vehicle sales bans in countries like the UK, Ford says it will invest $US1 billion ($A1.3bn) at its vehicle plant in Cologne, Germany, to convert it to build pure-electric vehicles.
Ford said the first pure-electric passenger vehicle to roll off the line will be in 2023, with a second battery-powered model likely to be built at the same plant soon after.
No details have been released about the 2023 EV other than that it will be built on Volkswagen's MEB dedicated electric car platform as part of a strategic alliance with the German car-maker.
As well as the 2030 announcement, Europe's second-biggest car-maker also said that by 2026 it will have introduced a pure-electric version of every vehicle it sells in Europe.
Emissions from commercial vehicles will also be addressed, with Ford pledging that by 2030 two-thirds of all its vehicle sales will be pure-electric or plug-in hybrids.
The company also declared that as soon as 2024 it will have a plug-in hybrid or pure-electric version of its entire commercial range.
With a 15 per cent market share of the petrol and diesel market in Europe and a mightier 40 per cent piece in the US, the move to go all-electric in Europe is significant but also inevitable with Ford saying that a move to EVs was "key to future growth and profitability".
As well as the announcement, Ford says it will plough $US22 billion ($A28bn) into electrification between now and 2025, nearly twice the amount it previously reserved for developing electrified vehicles.
There's no word on when Ford Europe's parent company in the US will announce its timetable to switch to EVs, but its chief rival, General Motors, has already declared it will have an entirely zero-emissions line-up by 2035.