Ford Falcon could return as an EV or SUV
The Blue Oval brand has redefined the Mustang nameplate, so why not the Ford Falcon?It seems the Blue Oval may not quite be done with the legendary Ford Falcon nameplate, with the US auto giant applying for trademark protection of the iconic moniker in Mexico last month.
Just as the Ford Mustang has diverged into a battery-electric SUV – the Ford Mustang Mach-E – that’s heading Down Under this year, could the Ford Falcon be on a similar path?
Trademark filings are always interesting but not hard evidence of a future model program, and in the case of the Ford Falcon it might simply be a move to protect the nameplate.
However, Ford also ‘resecured’ the Capri, Cortina, Escort, Granada and Orion nameplates last year via a similar round of trademark applications, fuelling speculation that the classic names might be repurposed for all-new models in the works (or at least on the drawing board).
What’s more, Ford of Europe design boss Murat Gueler also suggested to Autocar late in 2021 that historic model names still had plenty of currency.
“I think we have the unique asset of having nameplates from the past that we can tap into to emotionalise our product and to tell stories no other brand can tell,” he said.
“There is opportunity with nameplates that you can really refresh and execute in the right way to distinguish yourself from others.”
Ford is currently executing a huge expansion strategy for its battery-electric operations, so it stands to reason that the iconic Falcon nameplate could one day return as an EV or even as an SUV given global trends.
The Ford Falcon nameplate was also used in other markets beyond Australia, including North and South America, so it has broad appeal.
General Motors is reportedly mulling a similar move for its Corvette nameplate, so it appears that nothing’s sacred in the modern car world.
Don’t count on an EV-era Ford Falcon being a large four-door sedan, but a ballistic dual-motor battery-electric XR Falcon coupe-crossover, now that’d be worth a closer look…
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