Ford goes further by launching Hub
Blue oval's mobility experience centre opens to the public in New YorkBrands are increasingly exploring the virtual showroom space and Ford has jumped on board by launching its 'FordHub' in New York's Westfield World Trade Center mall.
The hub is essentially a mobility experience centre and is designed to illustrate Ford's migration from an automotive company to an automotive mobility company.
But Ford wants to make it clear that it's not a car dealership and it will be a no-pressure environment. The hub is designed to offer an interactive brand experience and educate consumers on the future of transportation, beyond cars. Because after all, people get about in other modes of transport – especially in New York.
The Hub perfectly encapsulates the company's tagline 'Go Further', by presenting future transportation concepts including self-repairing roads. Consumers can play a variety of interactive racing games and build a Mustang on top of the Empire State Building. There's also an installation of over 5000 model cars, each outfitted with a LED and Lidar sensors at the bottom, which are used by self-driving cars to detect obstacles on the road.
Another FordHub is set to launch in San Francisco. Could it go further still and come to Oz?
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