ford mach e i
2
John Mahoney5 Dec 2018
NEWS

Ford Mach E is new name for Mustang-inspired SUV

Public outcry forces Blue Oval to rename its fast electric SUV the Ford Mach E

Ford is expected to pull an abrupt U-turn on plans to name its pure-electric Mustang-inspired SUV the Mach 1 after the US car-maker was caught trademarking the 'Ford Mach E' name.

The Ford Mach E name was lodged with the United States Patent and Trademark Office (USPTO) on November 26 and discovered shortly after by

ford mach e ii

Initially, Ford said its pure-electric SUV would carry the name 'Mach 1' but those plans are believed to have been dropped after a growing number of hard-core Mustang fans began lobbying the car-maker over concerns a battery-powered crossover would damage the original Mach 1's legacy.

Ford has already released glimpses of both the Mustang-inspired SUV's front- and rear-ends, the former featuring a glowing blue emblem, but has so far not officially confirmed it has caved into enthusiasts demands to rename the zero-emission SUV, which will be rolled out globally in 2020.

Read motoring.com.au's drive of the original 1969 Ford Mustang Mach1 here.

ford mach e i
Share this article
Our team of independent expert car reviewers and journalists
Meet the team
Stay up to dateBecome a carsales member and get the latest news, reviews and advice straight to your inbox.
Subscribe today
Sell your car with Instant Offer™
Like trade-in but price is regularly higher
1. Get a free Instant Offer™ online in minutes2. An official local dealer will inspect your car3. Finalise the details and get paid the next business day
Get a free Instant Offer
Sell your car with Instant Offer™
Disclaimer
Please see our Editorial Guidelines & Code of Ethics (including for more information about sponsored content and paid events). The information published on this website is of a general nature only and doesn’t consider your particular circumstances or needs.
Love every move.
Buy it. Sell it.Love it.
®
Scan to download the carsales app
    DownloadAppCta
    AppStoreDownloadGooglePlayDownload
    Want more info? Here’s our app landing page App Store and the Apple logo are trademarks of Apple Inc. Google Play and the Google Play logo are trademarks of Google LLC.
    © carsales.com.au Pty Ltd 1999-2025
    In the spirit of reconciliation we acknowledge the Traditional Custodians of Country throughout Australia and their connections to land, sea and community. We pay our respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.