ford mach e i
John Mahoney5 Dec 2018
NEWS

Ford Mach E is new name for Mustang-inspired SUV

Public outcry forces Blue Oval to rename its fast electric SUV the Ford Mach E

Ford is expected to pull an abrupt U-turn on plans to name its pure-electric Mustang-inspired SUV the Mach 1 after the US car-maker was caught trademarking the 'Ford Mach E' name.

The Ford Mach E name was lodged with the United States Patent and Trademark Office (USPTO) on November 26 and discovered shortly after by

ford mach e ii

Initially, Ford said its pure-electric SUV would carry the name 'Mach 1' but those plans are believed to have been dropped after a growing number of hard-core Mustang fans began lobbying the car-maker over concerns a battery-powered crossover would damage the original Mach 1's legacy.

Ford has already released glimpses of both the Mustang-inspired SUV's front- and rear-ends, the former featuring a glowing blue emblem, but has so far not officially confirmed it has caved into enthusiasts demands to rename the zero-emission SUV, which will be rolled out globally in 2020.

Read motoring.com.au's drive of the original 1969 Ford Mustang Mach1 here.

ford mach e i

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Written byJohn Mahoney
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