ge5624478527123373677
3
Ken Gratton13 Sept 2007
NEWS

Ford to stick with cab chassis Falcon?

Holden's out of the frame, but the next Falcon Ute will continue to offer a wide choice

With Holden committed to building VE Ute and Commodore variants on the one line and without interruption, they can't really afford the backwards step of a part Commodore/Ute monocoque, part chassis-mounted vehicle, as was the case with the VZ Crewman and One Tonner.

That means faster, leaner production with the ability to build more cars through overtime, rather than employing a third shift -- although the latter remains a possibility (more here).

Where would that extra production capacity go? The US, of course.

The downside for Aussie consumers is that the Holden passenger car-derived commercials are less diverse than they once were. Does that help Ford? It most certainly does, in the view of Ford president Tom Gorman.

"We think it creates a real opportunity for us, to be blunt," he confirmed.

"It creates an opportunity in a couple of ways. One with cab chassis... one with our dedicated LPG product.

"We're going to give a very exciting and very dynamic product to the market, when we launch all-new Falcon and Ute next year.

"You're going to get a combination of a true work truck -- which we think is important in this segment -- as well as us still staying (with) 'dual use' customers... that really do like the car-derived pick-up.

"We think we're in a better position strategically, frankly, in that we haven't walked away from the work truck market place."

So there's confirmation there, of sorts. Even with buyers lining up for more HiLux, Navara -- and Ranger -- one-tonne pick-ups, the next Falcon Ute will likely offer the same or similar monocoque/cab chassis construction and dedicated LPG systems.

We're betting that Ford will also find ways of sweetening the deal further for buyers of the Project Orion utility when it goes on sale in the second quarter of next year.

Share this article
Written byKen Gratton
See all articles
Our team of independent expert car reviewers and journalists
Meet the team
Stay up to dateBecome a carsales member and get the latest news, reviews and advice straight to your inbox.
Subscribe today
Sell your car with Instant Offer™
Like trade-in but price is regularly higher
1. Get a free Instant Offer™ online in minutes2. An official local dealer will inspect your car3. Finalise the details and get paid the next business day
Get a free Instant Offer
Sell your car with Instant Offer™
Disclaimer
Please see our Editorial Guidelines & Code of Ethics (including for more information about sponsored content and paid events). The information published on this website is of a general nature only and doesn’t consider your particular circumstances or needs.
Love every move.
Buy it. Sell it.Love it.
®
Scan to download the carsales app
    DownloadAppCta
    AppStoreDownloadGooglePlayDownload
    Want more info? Here’s our app landing page App Store and the Apple logo are trademarks of Apple Inc. Google Play and the Google Play logo are trademarks of Google LLC.
    © carsales.com.au Pty Ltd 1999-2025
    In the spirit of reconciliation we acknowledge the Traditional Custodians of Country throughout Australia and their connections to land, sea and community. We pay our respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.