Ford has announced it will employ Ferrari-style tactics when selling its all-new GT to prevent its flagship supercar from falling into the wrong hands.
With production capped at just 250 cars per year, according to the Detroitnews.com Ford is worried speculators or investment consortiums will buy up GTs to sell them on for a quick profit.
To prevent that, Ford says it will introduce what it’s describing as a ‘rigorous vetting process’ that aims to reward loyal Ford customers.
The US car-maker also says it will only sell to those who will use their car regularly on the road rather than putting them on static displays at motor museums.
“There’s a loyal following to the car,” Raj Nair, Ford’s product chief, speaking to Detroitnews.com. “We want to prioritise people who are going to care about the car, keep the car and drive the car.”
To be eligible to buy, Nair says, owners must fill out a questionnaire asking how many previous Fords they’ve owned, how they plan to drive their GT and, even, how active on social media they are.
Finally, before you sign on the dotted line you must sign a legally binding contract to agree you won’t sell your GT for a certain length of time to prevent buyers profiting from early demand.
Demand for supercars in the US seems to be at an all-time high at the moment. Recently, the first Honda NSX off the production line sold for $1.7 million at a charity auction.