GENEVA MOTOR SHOW: 2022 Aston Martin Lagonda All-Terrain concept debuts
Pure-electric Lagonda SUV concept to be zero-emission luxury rival for Rolls-Royce CullinanThe Lagonda All-Terrain Concept is proof Aston Martin's reborn luxury brand is not afraid to sacrifice some brand kudos to challenge other luxury SUVs like the Bentley Bentayga and Rolls-Royce Cullinan.
Claimed to preview a pure-electric production SUV that will be on sale by 2022, the Lagonda All-Terrain SUV follows on from the Vision Concept limousine that was shown off this time last year at the 2018 Geneva show.
Like the Lagonda limo, the Lagonda All-Terrain is based on the car-maker's all-new pure-electric architecture and is likewise understood to share key components for greater cost efficiencies.
That last point also explains the similar styling and the fact the SUV, which stands 200mm taller than the large Lagonda sedan, shares its front screen and side glass with the limo.
Set to be a similar size (and price) to cars like the Cullinan and Bentayga, Aston Martin believes there will be little overlap in buyers between the three British brands on account of the Lagonda's plug-in nature.
“This is a car for tech entrepreneurs, the guys who drive Teslas, not Bentleys and Rolls-Royces,” Aston boss Andy Palmer told journalists at the Geneva show. “It’s in the same high-net-worth market but not aimed at the same customer.”
Fitting the battery pack beneath the floor has liberated plenty of space for passengers inside, potentially for long journeys.
How long that journey will be exactly, we're not sure.
Aston Martin hasn't released any technical details of its latest Lagonda SUV, although it's rumoured the All-Terrain should cover around 650km between charges.
Speaking of which, thanks to new solid-state battery technology a full wireless recharge could take as little as 15 minutes in the future, claims the British sports car-maker.
Featuring an electric motor to drive either axle, the Lagonda All-Terrain hasn't been created to be a true off-roader, hence the plush, luxurious interior.
There's cashmere and crystal and the finest leathers. The SUV also shares the limo's party trick of having a pair of huge rear-hinged doors providing easy access to the rear cabin.
Ensuring a comfortable ride, the Lagonda SUV shares an all-new suspension system developed for the DBX SUV that goes on sale in 2020.
Pricing is yet to be announced but a premium is expected over the $685,000 Rolls-Royce charges (without options) for the Cullinan.
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