Apple’s proprietary iOS (intelligent Operating System) has finally been integrated into a vehicular infotainment system. Launched today at the Geneva Motor Show, the built-in system known as CarPlay will be offered in Mercedes-Benz, Ferrari and Volvo vehicles from later this year.
Rivals including Microsoft and Google have dabbled with in-car technology sharing before, though fans of a fully-integrated Mac-based system have largely been left wanting.
CarPlay seamlessly integrates various facets of iOS 7 with Lightning-enabled iPhone 5 and iPhone 5S models, including Siri interaction (Apple’s voice-activated interface system), media playback, phone call control, selected apps and, of course, satellite navigation.
Apple says that CarPlay is a “smarter, safer and more fun” way to use its iPhone on-the-go, and promises the system will cause “minimised distraction” for drivers.
“CarPlay has been designed from the ground-up to provide drivers with an incredible experience using their iPhone in the car,” explained Apple’s vice president of iPhone and iOS product marketing, Greg Josiwak.
“iPhone users always want their content at their fingertips and CarPlay lets drivers use their iPhone in the car with minimised distraction. We have an amazing line-up of auto partners rolling out CarPlay, and we’re thrilled it will make its debut this week in Geneva.”
Those manufacturers include BMW, Ford, Hyundai, Jaguar Land Rover, Kia, Mitsubishi, Nissan, PSA-Citroen, Subaru, Suzuki and Toyota.
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