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NEWS
GENEVA MOTOR SHOW: Volvo's cycle-friendly safety
Volvo's latest safety feature sees pedestrians, cyclists as four models get a minor nip and tuckVolvo’s senior vice president of marketing, Doug Speck, has introduced a new safety technology at the Geneva motor show, and all from the seat of a bicycle.
The unorthodox approach aimed to highlight Volvo’s new Pedestrian and Cyclist Detection safety feature, which the Swedish manufacturer says detects and automatically brakes if a collision is imminent with any pedestrian or cyclist that has unwittingly crossed the path of a PCD-equipped model.
Volvo says that around half of all accidents where a cyclist has been killed involve a collision with a car, and hopes this new technology will go some way towards reducing that number.
The technology builds on the pedestrian detection system already offered, software improvements allowing the car to see and process potential collisions faster, and with more accuracy.
“As a leader in automotive safety we have been first in the industry with all detection and auto-brake technologies,” explained Mr Speck. “From the first-generation brake support in 2006 to pedestrian detection with full auto-brake in 2010.”
The technology will be offered on S60, S80, V40, V60, V70, XC60 and XC70 models from mid-May.
Volvo also took the opportunity at the Geneva motor show to introduce its revised MY14 S60, S80, V70 and XC70 range. The revamped S60 adds Daytime Running Lights (DRLs), a new front fascia, ‘wolf eye’ headlights, a wider grille and LED tail lights.
The facelifted S80 adopts new bumpers, DRLs, and 19-inch alloy wheels. Revised V70 models add a new rear bumper, chrome garnishes, new exhaust outlets, redesigned tail lights and 19-inch wheels. And retouched XC70 variants benefit from a new grille with a larger badge, DRLs, offroad bash-plates, 19-inch wheels and matte silver garnishes.
Volvo says it will release more information on all three updates closer to each vehicle’s respective launches.
For our full coverage head to motoring.com.au for the latest Geneva motor show news
Photo gallery of 2013 Geneva motor show at motoring.com.au
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Written byMatt Brogan
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