Getting the show on the road

GM runs road shows in the USA, providing an opportunity for individuals to drive the latest models from the corporation's various divisions.

Rock up on the day and you can try a C6 Corvette or a Cadillac CTS-V. Frequently, the days are well attended and there's usually a queue to drive the more popular cars.

Holden is about to try this type of direct marketing campaign in Australia. Commencing this month, 'Holden's Road Show' will work its way through country areas of Victoria and New South Wales.

For those attending, it's a chance to drive the VE Ute in either SV6 or SS V trim levels. As well as the Utes, the Road Show will present the WM Caprice, Captiva, turbodiesel Rodeo, Epica and Commodore.

Holden has worked out an itinerary for 11 shows in different locations. The whole program commences from November 12 at Thompson Holden in Shepparton and finishes up on November 23 at Neil Beer Holden in Seymour.

From Shepparton, the show changes location, as follows:

Pigdons, November 13, 155 Belmore Street, Yarrawonga, VIC
McRae Holden, November 14, Cnr Melbourne Road & Melrose Drive, Wodonga, VIC
Wagga Motors, November 15, 32 Dobney Avenue, Wagga, NSW
John Ryan Holden, November 16, 47-51 Pine Avenue, Leeton, NSW
Leo Franco Holden, November 17, 164-166 Yambil Street, Griffith, NSW
Ararat Motor Group, November 19, 182 High Street, Ararat, VIC
Howden Holden, November 20, 72-76 Longfield Street, Stawell, VIC
Wilson Bolton Holden, November 21, 22 O'Callaghan Parade, Horsham, VIC
O.A Shilton and Sons, November 22, 5 Woods Street, Donald, VIC
Neil Beer Holden, November 23, 49 Emily Street, Seymour, VIC

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