
The Federal Government has launched a $20 million campaign encouraging Australians to reduce their fuel consumption, but the initiative has drawn criticism and is being labelled ‘patronising’ and ‘condescending’. Meanwhile, plans for a road user charge on electric vehicles (EVs) appear increasingly uncertain, with Transport Minister Catherine King saying now may not be the time.

The new ‘Every Little Bit Helps’ campaign is designed to encourage motorists to adopt simple habits to cut fuel consumption as Australia navigates ongoing fuel security concerns.
According to the government, the country is currently operating at Level 2 of the four-stage National Fuel Security Plan, a phase it says brings precautionary measures and ‘voluntary action’ (rather than limitations on fuel or travel) to avoid escalation.
Drivers are being urged to make changes to their everyday habits, such as using public transport or carpooling where possible, maintaining correct tyre pressures, removing roof racks and other accessories when not in use and optimising air-conditioning temperatures.

However, the campaign has attracted backlash, with critics arguing the advice is overly simplistic and fails to address broader structural issues affecting fuel affordability and supply.
The timing has also raised eyebrows, coinciding with renewed debate around a proposed road user charge for electric vehicles – a policy that would see EV owners pay per kilometre to use Australian roads.
Just last month, it was revealed GPS and odometer-based charging options were being considered.

But Transport Minister Catherine King has suggested now may not be the right time to introduce such a charge, saying it could discourage EV adoption at a critical time when uptake is surging.
“At the moment we’re trying to encourage as much electric vehicle uptake as we possibly can, we don’t want to disincentive that at all, so there is a balance to be struck here,” she told the ABC.
“We want to try and not disincentivise electric vehicle uptake, particularly right at the moment when we are seeing such a surge in that, so it may not be the time for it right now.”
Despite the transport department developing a model for a road user charge, King said there’s no clear pathway for getting it through parliament at this stage, meaning it’s unlikely to be announced in next month’s Federal Budget.