nfsp
5
1
Alexandra Lawrence14 Apr 2026
NEWS

Government’s $20m fuel campaign sparks backlash

Meanwhile, the long-touted road user charge could disincentivise EV uptake

The News

The Federal Government has launched a $20 million campaign encouraging Australians to reduce their fuel consumption, but the initiative has drawn criticism and is being labelled ‘patronising’ and ‘condescending’. Meanwhile, plans for a road user charge on electric vehicles (EVs) appear increasingly uncertain, with Transport Minister Catherine King saying now may not be the time.

The Key Details

  • Federal Government rolls out $20 million fuel-saving campaign
  • Aims to reduce fuel use by offering tips to motorists
  • Critics hit back at the huge spend
  • Transport minister: proposed road user charge could harm EV uptake

global fuel crisis 2026 2181201051 eh6c xr90

The Finer Details

The new ‘Every Little Bit Helps’ campaign is designed to encourage motorists to adopt simple habits to cut fuel consumption as Australia navigates ongoing fuel security concerns.

According to the government, the country is currently operating at Level 2 of the four-stage National Fuel Security Plan, a phase it says brings precautionary measures and ‘voluntary action’ (rather than limitations on fuel or travel) to avoid escalation.

Drivers are being urged to make changes to their everyday habits, such as using public transport or carpooling where possible, maintaining correct tyre pressures, removing roof racks and other accessories when not in use and optimising air-conditioning temperatures.

nfsp farmer

However, the campaign has attracted backlash, with critics arguing the advice is overly simplistic and fails to address broader structural issues affecting fuel affordability and supply.

The timing has also raised eyebrows, coinciding with renewed debate around a proposed road user charge for electric vehicles – a policy that would see EV owners pay per kilometre to use Australian roads.

Just last month, it was revealed GPS and odometer-based charging options were being considered.

gettyimages 1345363722 bles

But Transport Minister Catherine King has suggested now may not be the right time to introduce such a charge, saying it could discourage EV adoption at a critical time when uptake is surging.

“At the moment we’re trying to encourage as much electric vehicle uptake as we possibly can, we don’t want to disincentive that at all, so there is a balance to be struck here,” she told the ABC.

“We want to try and not disincentivise electric vehicle uptake, particularly right at the moment when we are seeing such a surge in that, so it may not be the time for it right now.”

The Road Ahead

Despite the transport department developing a model for a road user charge, King said there’s no clear pathway for getting it through parliament at this stage, meaning it’s unlikely to be announced in next month’s Federal Budget.

Share this article
Our team of independent expert car reviewers and journalists
Meet the team
Stay up to dateBecome a carsales member and get the latest news, reviews and advice straight to your inbox.
Subscribe today
Disclaimer
Please see our Editorial Guidelines & Code of Ethics (including for more information about sponsored content and paid events). The information published on this website is of a general nature only and doesn’t consider your particular circumstances or needs.
Scan to download the carsales app
    DownloadAppCta
    AppStoreDownloadGooglePlayDownload
    Want more info? Here’s our app landing page App Store and the Apple logo are trademarks of Apple Inc. Google Play and the Google Play logo are trademarks of Google LLC.
    © carsales.com.au Pty Ltd 1999-2026
    In the spirit of reconciliation we acknowledge the Traditional Custodians of Country throughout Australia and their connections to land, sea and community. We pay our respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.