Holden Owners Grant
GM Holden jumps on the handout bandwagon - or is it just repackaged discounting?The concept of handouts to help save a beleaguered economy is catching on.
First it was the Rudd government, now it's Holden picking up on the theme in order to move more metal.
The 'Holden Owners Grant' selects out a few specific models from the local range and quotes prices that are as variable as reserve bank interest rates.
Details appear on the official Holden website and are aimed at "helping more Australians afford a new Holden".
The package picks up on current sensitivities to convince would-be buyers they are getting something special.
The Owners Grant can mean simply a reduction in the RRP, a reduced driveaway price or, in one case, the throwing in of a free tray for your ute.
The range of Holdens benefitting from the "grant" covers the entry-level Barina, sub-$20,000 Viva, Astra, Epica diesel, volume-selling Commodore sedan, Sportwagon and ute, Captiva SUV and Colorado utes.
The savings range from a minimum $2800 (Barina) to a significant $11,800 (2008-build Colorado).
The following list, with some disclaimers about metallic paint (not included in the quoted RRP); the actuality of the grant (grant value including allowance for driveaway component when registering a vehicle in Victoria, and a reminder that registration and stamp duty vary from state to state) appears on the Holden website:
| Holden Owners Grant Values as at April 1, 2009 | |||
| Recommended Retail Price * | Advertised Offer | Indicative Holden Owners Grant Value ** | |
| Barina 3 door manual | $14,790 | $11,990 plus onroad costs | $2800 |
| Viva Hatch/Sedan manual | $18,790 | $16,990 driveaway, no more to pay | $4310 |
| Astra CD hatch manual with style pack | $23,790 | $20,990 plus onroad costs | $2800 |
| Epica CDX Diesel | $30,490 | $25,990 plus onroad costs | $4500 |
| Commodore International (09) | $34,490 | $33,990 driveaway, no more to pay | $3424 |
| Commodore SV6 auto (09) | $45,290 | $37,990 driveaway, no more to pay | $8820 |
| Sportwagon International (09) | $35,990 | $35,990 driveaway, no more to pay | $2973 |
| SV6 Ute manual (09) | $38,490 | $32,990 driveaway, no more to pay | $8400 |
| Captiva SX AWD Petrol 7 seats (09) | $37,490 | $35,990 driveaway, no more to pay | $5485 |
| Colorado LX 4x2 Cab Chassis Petrol manual (08) | $26,990 | $23,490 plus onroad costs with Free Tray | $5425 |
| Colorado DX 4x4 Cab Chassis Turbo Diesel manual (08) | $34,490 | $26,990 plus onroad costs | $7500 |
| Colorado LX 4x4 Crew Cab Turbo Diesel manual (08) | $44,290 | $32,490 plus onroad costs | $11,800 |
| Colorado LTR 4x4 Crew Cab Turbo Diesel manual (08) | $48,690 | $39,990 plus onroad costs | $8700 |
* Excludes metallic paint
** Where applicable, includes allowance for driveaway component when registering a vehicle in Victoria. Registration and Stamp duty varies per state.
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