Former Holden MD Mark Bernhard said as long ago as the launch of the Holden Equinox that the GM subsidiary was "no longer the Commodore car company".
At the time – as Holden was in the throes of closing its Elizabeth manufacturing plant in South Australia – the Equinox was held up as a new model that could outsell the Commodore in years to follow. As of the end of 2018, however, the medium SUV had sold just under 5000 units – a couple of hundred ahead of its direct competitor, the Ford Escape, but over 4000 sales behind its stablemate, the imported ZB Commodore.
Yet SUVs are still a promising avenue of enquiry for Holden. Bernhard's successor, David Buttner, has said as much, telling the local motoring press that Holden will focus its sales and marketing efforts on improving consumer awareness for all its SUVs, not just the mid-sized Equinox.
The company's existing range already competes in most SUV segments (other than the prestige brands), with the only exception being the upper large segment dominated by the Toyota LandCruiser 200 Series. Here then is a basic breakdown of the SUV models in Holden's range, as it stands:
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Holden banks on SUV future