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Joshua Dowling20 Oct 2010
NEWS

Holden US cop car sales have started

First orders have come in as Holden prepares to ship 'em out

Holden has begun taking orders for its North American police car -- but the carmaker has so far withheld the tally from the media. The boss of Holden Mike Devereux told journalists at the Sydney motor show last week that the "Police Caprice" had been well received but that it was "too early to disclose exact order numbers".

"We are still in the ramp-up phase, but we have been really pleased with the early response," he said. "We have orders and we are in the process of building cars to fill those orders."

The first deliveries should be either late this year or early next year.

"A lot of the smaller precincts have been able to act quickly, but the larger ones are still going through the tender process. Large police departments like the LAPD and the Michigan State police take time to go through and assess the vehicles. It can take weeks, even months. This is a slow, steady process and we want to build up supply accordingly," Devereux stated.

The US-spec "Police Caprice" has only been on sale to North American forces for a fortnight but the Carsales Network understands about 100 orders have been taken so far. But the market is worth 70,000 vehicles per year, and Holden is confident of a large slice of sales.

"We, as in General Motors, haven't been in the North American police car business for close to 10 years and we think we have a better product out there than Ford and Dodge."

The changes to the US police cars won't make their way onto Australian retail Holden Caprices, as the modifications relate only to police work, he said.

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Written byJoshua Dowling
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