Honda Australia exports TV ad
The 'Blok' television advert created in Australia will be used to promote the Honda Jazz in European lounge roomsHonda Australia's television commercial promoting the Jazz has just been exported to Europe. The ad, which showcases the Jazz's flexibility and copious interior space by using Mega Bloks (and not Lego as some have reported) to create various creatures and objects via stop-motion animation is now entertaining European audiences.
Created by Honda Australia and director Kris Moyes (Revolver Films), the TVC required more than one million Mega Bloks to create the unique objects that flow in and out of the vehicle. Watch the ad closely and you'll note that sunlight through the windows never varies, despite the protracted filming.
According to Honda, its techincal team "measured the interior of the Jazz, calculating that it was equivalent to 1,469,333 Mega Bloks". All of objects seen in the ad (see the video below) were created with that exact number of 'Bloks' and the production was the result of some 366 still photos taken over a 12 hour period.
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