Honda to reveal Insight in Detroit
A production-ready version of the Honda Insight hybrid makes its debut at the North American International Auto Show in JanuaryThe Honda Insight is bound to disappoint when it appears in Detroit at the North American International Auto Show (NAIAS). As the company's answer to the Toyota Prius, the Insight will seem fairly conventional, placed alongside the FCX Clarity hydrogen fuel cell vehicle.
Yet in the context of the immediate near future, the Insight is a very important element in Honda's model strategy. It will compete directly with the Prius in a way that the current Civic Hybrid doesn't and Honda will undoubtedly anticipate it will generate the same sort of positive (green) press that the Prius has for Toyota. But ultimately, the point of developing a new car -- and a new type of car -- is about expanding sales, and Honda hopes that the Insight will sell 200,000 units a year once global sales commence.
The car going on display in Detroit will be production-ready, unlike the concept that was unveiled at the Paris show in October.
"We are very excited about the all-new Insight," says Yasuhide Mizuno, MD and CEO at Honda Australia.
"It will offer Australian motorists even more choice in affordable hybrid motoring. We hope it will be available here in the not-too-distant future."
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