1
NEWS
Huracan blows in
New V10 supersport will drive Lamborghini to local record in 2015, with order book already filling...Lamborghini's new Huracan has arrived in Australian showrooms and hit local roads with deliveries kicking off this week. And, says the marque, the brand will set a new record for Aussie deliveries in 2015.
Automobili Lamborghini's Head of Operations South-East Asia and Pacific, Sebastien Henry, told motoring.com.au he was confident the Audi-owned Italian brand would set a new benchmark for its local deliveries but would not specify a volume.
"For sure, I can say we will set a new record in 2015," he cautiously stated.
"We will sell our [2015] allocation and it will definitely be a record year," he said.
In recent years Lamborghini sales Down Under peaked at just 47 units in 2013. Ferrari typically sells around twice the number of cars locally. In the last year or so, however, the marque has overhauled its local dealer network and now boasts four high-profile operations – a number that's expected to expand in coming years.
One of the newest dealership operations, the Zagame Group's Lamborghini Melbourne hosted a local 'unveiling' of the car this morning.
Five new Melbourne owners will take delivery of their Huracan via the Richmond (Vic) outlet over the next week or so, and says proprietor Bobby Zagame, another 20 buyers are awaiting their cars. At this stage deliveries are already out to August next year.
Zagame says many of the 25 who have already purchased Huracans are new to Lamborghini. He told motoring.com.au, the "critical mass" the Huracan will generate will see significant changes in the way the brand interacts with its owners Down Under.
"Premium customers are looking for lifestyle experiences. We have always had the resources to invest [in Lamborghini] but [with the Huracan] critical mass has begun," Zagame commented.
The V10-engined Huracan LP 610-4 is claimed by Lamborghini to sprint from 0-100km/h in 3.2sec and on to 200 in 9.9, yet, says the maker it is also the most user-friendly car it's yet built. The 449kW/560Nm Gallardo replacement features a new Audi-engineered twin-clutch automated gearbox and fully programmable chassis via ANIMA [the brand's version of Drive Select] which in Strada [Road] mode is said to deliver quite un-supercar-like levels of ride and comfort.
The arrival of the Huracan Down Under also sees a shift in Australia's place in the Lamborghini 'world'. Although recently part of the South East Asian market segment, in future Australia will be aligned with Japan and South Korea.
Henry stated the move was indicative of the mature nature of the Australian market as a whole rather than any lack of opportunity for growth.
"Australia is better aligned with [Japan and South Korea]. It is not like Indonesia and other markets where there can be big changes in rules and taxation almost overnight," he told motoring.com.au.
Picture shows Sebastien Henry (other side of Huracan) with Bobby Zagame (foreground)
Share this article
Written byMike Sinclair
See all articlesOur team of independent expert car reviewers and journalistsMeet the team
Stay up to dateBecome a carsales member and get the latest news, reviews and advice straight to your inbox.
Subscribe todaySell your car with Instant Offer™
Like trade-in but price is regularly higher
1. Get a free Instant Offer™ online in minutes2. An official local dealer will inspect your car3. Finalise the details and get paid the next business day
Get a free Instant Offer
Related articles
Disclaimer
Please see our Editorial Guidelines & Code of Ethics (including for more information about sponsored content and paid events). The information published on this website is of a general nature only and doesn’t consider your particular circumstances or needs.
Please see our Editorial Guidelines & Code of Ethics (including for more information about sponsored content and paid events). The information published on this website is of a general nature only and doesn’t consider your particular circumstances or needs.
Love every move.
Buy it. Sell it.Love it.
®Contact
Advertise with us
Local marketplaces
International marketplaces
Scan to download the carsales app
Want more info? Here’s our app landing page
App Store and the Apple logo are trademarks of Apple Inc. Google Play and the Google Play logo
are trademarks of Google LLC.