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NEWS
Hyundai and Kia big movers in Interbrand survey
Korean companies bound up annual brand value chartInterbrand's survey of brand values for 2012 has revealed that up and comers Hyundai and Kia have seen their respective brand worth improve by 24.4 per cent and 50 per cent.
Kia has entered the survey's top 100 for the first time, with its US $4.1 billion brand value placing it in 87th position. It's a 50 per cent jump in the company's value since the previous year's survey.
"Entering the ‘Top 100 Best Global Brands’ validates Kia’s commitment to continuously provide exciting and inspiring brand experiences," said Claire Chai, Vice President of Kia Motors Corp. Marketing Division, as quoted in a press release. "And it’s amazing to see what we can accomplish by staying true to who we are – a young and dynamic challenger that goes beyond expectations."
Parent company Hyundai, ranked number 53 in the survey, is now worth US $7.5 billion – a 24.4 per cent improvement over last year. Hyundai has been present in the top 100 for seven years, moving up consistently each year from 84th position in 2005 to its present slot. Only in 2007 and 2008 did the company hold steady in the 72nd spot, but even then the brand value had grown from US $4.45 billion to $4.85 billion.
"Hyundai has worked extremely hard to develop the brand globally, and the results of the Interbrand study are very encouraging," said Mark Hall, Marketing Director for Hyundai in Europe.
"We have reached more customers on an emotional level in Europe this year, thanks to our sponsorship of the UEFA EURO 2012 championships. Our ongoing involvement with football and new initiatives, such as rejoining the World Rally Championship, will help us to reach our future goals."
According to Interbrand, growth rate of 11 per cent and higher is "average", which makes Toyota's growth (nine per cent to $30.3 billion) and Ford's (six per cent to $8 billion) sub-standard, but not on the same scale as Honda's brand value – shrinking by 11 per cent to $17.3 billion.
Among automotive brands, Toyota remains on top (ranked number 10 among all brands). Mercedes-Benz follows closely behind in 11th place, followed by BMW (12), Honda (21), Volkswagen (39), Ford (45), Hyundai (53), Audi (55), Porsche (72), Nissan (73), Kia (87) and Ferrari (99).
The non-automotive brands valued higher than Toyota were: Coca Cola, Apple, IBM, Google, Microsoft, GE, McDonalds, Intel and Samsung.
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