Hyundai grabs lead in car quality study
Hyundai corporation leads five categories in US annual quality studyWhen it comes to car quality, it may be time to start thinking Korean.
Hyundai Motor Co leads in five categories in the US annual vehicle quality study released by Strategic Vision Inc, a San Diego, California-based market research company and consultant to automakers.
Once known best as the maker of cheap, entry-level cars, the South Korean automaker outperformed its Japanese, European and US rivals in this year's survey, based on interviews with about 27,000 people who bought 2007 models in September-November 2006.
Last year, Hyundai had no winners.
"Even though Hyundai is often overlooked by the US customer, Hyundai's success in 2007 is not surprising given its current products and ... leadership that is looking to the near and distant future with new designs from styling to power train," said Darrel Edwards, Strategic Vision's chief executive.
Hyundai's Azera led among large cars, and its Santa Fe led among small sport utility vehicles. Its Entourage was tied for best minivan with the Quest by Nissan Motor Co and the Sedona by Hyundai affiliate Kia Motors Corp.
The Kia Sorento led among medium SUVs, Strategic Vision said.
BMW AG led in four categories, and Nissan, Ford Motor Co and DaimlerChrysler AG led in three each.
Source: AAP 2007
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