IKEA launches innovative free flat-pack car boot organiser
Medium SUV owners rejoice because IKEA has created the ultimate flat-pack boot organiser set to revolutionise your chaotic car.New research from Swedish furniture store IKEA has revealed that over half (52%) of Aussies admit to having a messy car boot, with 4 in 5 (79%) using their car boot for storage. With this in mind, IKEA has come up with an ingenious way to car-hack your boot with a limited-edition free flatpack that transforms into a storage solution that fits across an entire SUV car boot.
Called the KÖR, which translates to drive in Swedish, in true IKEA style they've designed an easy-to-install customisable modular flatpack that you can configure with a multitude of IKEA storage solutions to organise whatever state your car boot happens to be in.
Made from recyclable materials, the flatpack comes with six template kits based on the most common on-the-go storage needs, including the beach lover, sportaholic, adventurer, busy parent, 'pawrent' and fashion influencer.
KÖR has been designed for all mid-sized SUVs which is Australia’s most popular car type, and is configured to be used alongside IKEA storage products including their top-selling storage products including VARIERA, SKUBB and SALMA.
Looking more into Aussies car boot habits, the research also revealed:
- 73% of people keep items in their boot in case they need them on the go, for ease, efficiency and convenience
- 32% use their car boot for storage to keep their homes tidier
- 25% admit to rarely or never cleaning out their car boot and nearly half (48%) only do it once every few months, or longer
- Shopping bags are the most common item to be left in car boots approximately 2 in 3 saying that they leave grocery bags in the boot
- 25% leave outdoor leisure items in their car boot
- 23% of families leave toys for the kids in the car boot and 31% leave outdoor leisure items
KÖR is available for free at selected IKEA stores including IKEA Richmond, IKEA Canberra, IKEA Tempe, IKEA North Lakes and IKEA Adelaide, while stocks last.
Aussies who want to get their hands on a KÖR flatpack need to register online from 9am AEDT 4 October and then collect it from their selected store between 7 – 13 October 2023.
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