Iosis signals new look for Ford
Ford gave the best indication yet of its new Euro-centric design direction at Frankfurt with it's stunning Iosis concept carMuch as we'd like to think otherwise, the Frankfurt Iosis concept car is NOT the new Falcon. The stunning four-door unveiled at IAA is, however, a good indicator of the design direction the Blue Oval is heading -- at least with its Euro-market products.
Defining Ford's new design direction, the Iosis introduces Ford’s new design language -- 'kinetic design'. The maker says it represents "nothing less than a vision of Ford's future design DNA."
The first concept to emerge under Ford of Europe's new Executive Design Director, Martin Smith, Iosis is a four-door saloon saloon that thinks it’s a coupe.
"What we're doing is visualising the dynamic qualities of the Ford brand. We're defining this as Ford kinetic design and when you look at Iosis concept vehicle you can see that it captures the energy of the moving vehicle," said Smith.
"We are showing with kinetic design how we will push towards design leadership," he opined.
According to Ford UK's website, Iosis incorporates:
- Unique proportions and a stunningly original design that defines Ford of Europe's new design language
- An original double pivoting and pillarless door opening system for optimum interior access
- Dramatic, precision, high-technology lighting
- Cameras that replace rear view mirrors to offer unparalleled all-round visibility
- An exterior and interior that is powerful, assertive, confident and inviting to drive
- Design themes familiar from the world of racing cars have been used extensively.
- Ultra-modern steering wheel fashioned from solid aluminium
- WRC inspired sequential gear shifter
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