Jaguar to kill off I-PACE and E-PACE SUVs
Latest model cull follows the axing of XE, XF and F-TYPE as British brand gets closer to becoming all-EVJaguar Land Rover (JLR) has confirmed it will kill off the Jaguar I-PACE electric SUV and Jaguar E-PACE small SUV as part of its bold reinvention as a luxury EV brand from next year.
Following in the tyre tracks of the XE and XF sedans, production of the F-TYPE sports car ended at the car-maker’s Castle Bromwich plant near Liverpool in June.
Exact end dates for the I-PACE and E-PACE, both of which are made in Austria by Magna Steyr, have not been announced, but Jaguar said in 2021 that it will be all-electric as soon as 2025 – the same year previous reports said both models would be axed in.
JLR boss Adrian Mardell yesterday said the decision was made to discontinue the two models because they were both “zero-profitability products”.
After they’re gone, Jaguar will make just one model – the F-PACE large SUV.
Last year Jaguar sold 21,943 F-PACE, 7897 E-PACE and just 4874 I-PACE vehicles.
JLR says its overall sales will continue to be dominated by the Range Rover, Range Rover Sport and Land Rover Defender, which accounted for 59 per cent of the 111,180 vehicles it sold in the first half of 2024.
“We are eliminating five products, all lower value. None of those are vehicles on which we made any money, so we are replacing them with new vehicles on newly designed architectures,” Mardell told investors, according to industry newswire Automotive News Europe.
The F-PACE will now bridge the gap until the launch of the 450kW four-seat battery-electric Jaguar GT sports car in 2025.
Just a year later, Jaguar will launch its zero-emissions alternative to the Bentley Bentayga large SUV and then an even more luxurious battery-electric limousine will follow.
All future Jaguar models will be based on the brand’s all-new JEA dedicated electric vehicle architecture.
There’s no word yet about how long stocks of the I-PACE and E-PACE will last in Australia, but an announcement is expected to come soon.
Related: Jaguar F-TYPE reaches the end of the line
Related: Which car brands are going all-electric – and when?
Related: Jaguar I-PACE to be killed off in 2025
Related: Jaguar to become all-EV brand from 2025
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