Jaguar XJ75 Platinum concept

Jaguar is celebrating 75 years in the business of building and selling cars in 2010. In case you've missed it, the company has released limited edition models this year to celebrate the milestone and just a month ago launched the biggest promotional 'tom bowler' of them all -- the new XJ.

Now the British prestige marque has unveiled a design study based on the XJ Supercharged and named the XJ75 Platinum Concept. The car, revealed at the Pebble Beach Concours D'Elegance in California, has been painted in Satin Matte Pearlescent White and decorated with exterior trim pieces in dark chrome or gloss black. 22-inch wheels finished in black with a "brushed contrast finish" complement the car's revised front, rear and side sills.

Inside, the car features "gloss pearlescent white air vents, veneers" and diamond stitch suede inserts for the seats and headlining.

"The new Jaguar XJ Platinum Concept celebrates Jaguar's 75th Anniversary, and highlights the uniqueness of the XJ, and more broadly, the increasingly personal nature of luxury cars in today's market," Jaguar's Managing Director, Mike O'Driscoll was quoted as saying in a press release.

"The XJ is thoroughly modern, and captures the innovative and daring character that our founder Sir William Lyons built into every Jaguar. And the design team clearly had some fun making their first one-of-a-kind XJ design concept in that spirit."

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