JLR approved used car programs making headway

Jaguar Land Rover Australia's new certified used-car programs are attracting first-time buyers to both brands, says the British car-maker.

An increasing number of buyers are purchasing certified Jaguar and Land Rover vehicles since JLA Australia joined other luxury car brands in offering approved second-hand vehicle programs a year ago.

Figures obtained by motoring.com.au show Australia is lagging behind other markets such as the US in pre-owned certification programs, though there has been a shift in momentum of late.

In the US, research shows that 15 per cent of online dealer listings are based on certified pre-owned vehicles, against just four per cent in Australia. Other figures have suggested the US take-up could be as high as 23 per cent.

JLR says its move to extend its Jaguar Approved and Land Rover Approved used-vehicle schemes to Australia is designed to offer more choice for customers, including prospective second-hand buyers.

“There was very strong customer and retailer demand for the Jaguar Approved and Land Rover Approved used-vehicle programs, and these were both launched in November, 2015,” Jaguar Australia spokesman James Scrimshaw said.

“We have a strong belief in the residual value of our products and launching the comprehensive Jaguar and Land Rover approved used program is borne out of independent industry assessment.”

Following in the wheel tracks of BMW and Mercedes-Benz, along with more mainstream brands such as Toyota, the JLR program encompasses a full 165-point inspection at a Jaguar or Land Rover dealership. Those vehicles with a full bill of health are then given the stamp of approval.

“There is a strong and very active secondary desire for Jaguar and Land Rover product, and ultimately one of our main objectives is to ensure as many Jaguar and Land Rover vehicles are serviced, cared for and re-marketed by the trained experts within the JLR retailer network,” Scrimshaw said.

“Customers of an approved Jaguar or approved Land Rover used vehicle can have the confidence knowing that the vehicle they purchase will have a full and up-to-date service history, and would have undergone a rigorous 165-point mechanical and safety check, and all feature two years' approved warranty, as well as two years' roadside assistance (24/7).”

“Additionally, the excellent value proposition of an approved Jaguar or approved Land Rover provides the ability for many buyers of mainstream products to access a nearly-new Jaguar or Land Rover product for the first time.”