Just a Dreame? Wild supercar a ‘showcase’

Chinese EV newcomer Dreame has confirmed Australia and New Zealand will be its first export markets in 2027, following its domestic launch in China later this year. The brand revealed a number of products in Australia following the dramatic unveiling of its 1399kW Nebula Next 01 concept in March – though the Rimac-rivalling hypercar itself remains far from production reality.

The Nebula Next 01 was the headline-grabbing hypercar that helped promote challenger brand Dreame and was understood to be arriving in Australia and New Zealand within 12–18 months.

Dreame has now clarified its position.

“The timeline mentioned on stage aligns with our official strategy,” a spokesperson told carsales.

“We have a confirmed 2027 production timeline for dedicated right-hand-drive vehicles and plan to formally enter the AU/NZ market in early 2027, which falls within that 12–18 month window.”

The company stressed, however, that the timeline relates to Dreame’s broader market entry – not specifically the Nebula Next 01 itself.

“We have not released official pricing or a confirmed commercial production schedule for the concept vehicle itself, as its primary role is to serve as a technology and ecosystem showcase,” said the spokesperson.

That showcase – indicative of a production vehicle or not – is anything but subtle.

The Nebula Next 01 packs a claimed 1399kW, a staggering 23,000Nm, a targeted 0–100km/h sprint of 1.8 seconds, and extensive use of the company’s proprietary Blue Carbon Fibre construction.

While the hypercar is attention-grabbing, Dreame’s real Australian ambitions appear far more mainstream – and potentially aimed squarely at the booming electric SUV market currently dominated by vehicles like the BYD Sealion 7 and Tesla Model Y.

The Nebula Next 01 instead acts as a technological halo, much like Rimac, Pininfarina, or BYD’s Yangwang division have used extreme flagship models to build credibility before rolling out volume-focused products underneath.

Dreame hinted its local line-up will remain flexible rather than tied to a single body style.

“We will always be guided by where we see Australian customers placing their trust,” the spokesperson added. 

“Of course, we have seen SUVs of all sizes experience significant growth in popularity. However, we do not want to limit ourselves to just one style or format. You can expect a very dynamic approach to our vehicle range moving forward.”

The comments strongly suggest SUVs will form the backbone of the brand’s local strategy initially, while leaving the door open to broader expansion as the company establishes itself.

Australia and New Zealand are central to those plans.

“The Australian market is incredibly important to us. In fact, we are targeting Australia and New Zealand as our first overseas markets outside of China,” the Dreame spokesperson confirmed.

Dreame’s local launch remains locked in for 2027, with right-hand-drive production already factored into the company’s rollout plans.

Whether the Nebula Next 01 itself ever reaches production remains unclear, but its role appears less about direct sales and more about positioning Dreame as a serious high-tech EV player before its mainstream range arrives.

For Australia, that almost certainly means electric SUVs first – potentially targeting the same buyers currently flocking to vehicles like the Geely EX5 and Jaecoo J5 and the countless Chinese EVs headed Down Under.

As for the 1399kW hypercar, is it just a Dreame? Time will tell.

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