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NEWS
LA MOTOR SHOW: Self-driving cars under discussion
Connected Car Expo will take a close look at the future of motoringThe concept of an autonomous car is rapidly transforming from a pipedream to a reality, with discussions set to take place at the Connected Car Expo (CCE), a division of the LA Auto Show.
Industry representatives will come together to listen to a panel called 'Technology Takes the Wheel – Our Autonomous Driving Future' that will discuss how the industry is progressing towards a completely driverless car. Individual members of the panel will question their fellows and air views at the three-day press conference to be held between the 19th to the 21st of November.
Experts speaking at the event about self-driving vehicles and potential issues include Ron Medford, Google's Director of Safety for the Self-Driving Car and the former NHTSA Deputy Administrator and Executive Director of the Center for Automotive Research at Stanford (CARS), Sven Beiker. The conversation will be moderated by Joseph White, the global auto editor of The Wall Street Journal.
CCE Program Chair Doug Newcomb said that Google is a natural partner for autonomous driving "as tech companies make automotive integration breakthroughs every day, it makes perfect sense for a technology powerhouse like Google to have a voice at the Connected Car Expo."
The panel is set to discuss a variety of issues, including driver safety and other prominent topics. The expo will also serve as an opportunity for technology firms and motoring manufacturers to showcase their latest and future products.
LA Auto Show President Lisa Kaz said a CCE event called the Top Tech Showcase at the show serves as an excellent launch pad for new technology firms and manufacturers.
“CCE provides a tremendous opportunity for technology companies to showcase their innovations at one of the world's most important automotive industry events."
Companies said to debut at the show include: Clip Interactive, Livio, Parkopedia and Productsy.
The show is a timely event in the evolution of the autonomous car, with Italian firm VisLab successfully navigating a car through the Italian town of Parma with its BRAiVE system. And American states California, Florida and Nevada have adopted laws that permit driverless cars on their roads.
Many major automotive manufacturers are currently investing in the technology, including: Mercedes-Benz, Toyota, Audi and Volvo.
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