Lamborghini eyeing record sales in Oz

Australia is becoming an increasingly important market for premium Italian brand Lamborghini, which is predicting another record sales year by the end of 2024, along with big things to come in 2025 and beyond.

Speaking to carsales at the local reveal of its circa-$500,000 hybrid Urus SE in Sydney recently, the company’s Asia-Pacific regional director, Francesco Scardaoni, said that the Aussie market is fourth largest in the region and will continue to grow despite economic headwinds.

“The Australian market is becoming more and more important to Lamborghini, we are growing year over year,” he stated.

“In 2023 Australia has become fourth largest market for Lamborghini in the Asia Pacific. With the order bank we have on hand, we believe we are set for another record year.”

Australia follows Japan, mainland China, Hong Kong and Macau in the company’s sales rankings for the region.

In figures supplied by industry statistician VFACTS, Lamborghini has sold 214 cars in Australia to the end of September, up 26.6 per cent over the same period last year.

Meanwhile, the Urus is up almost 58 per cent, accounting for 90 units in 2024 to date, up from 57 sold during the same period last year.

Scardaoni said Lamborghini predicted sales volumes will grow given the amount of local interest in new products on the horizon.

The brand held a function for more than 300 customers at Sydney’s Cockatoo Island this week to showcase the new Lamborghini Urus SE, which it’s touting as the ‘world’s first plug-in hybrid super SUV’.

First deliveries of the 588kW/950Nm monster will take place from April 2025 and the Italian exotic car-maker is also brimming with confidence thanks its new flagship coupe, the 757kW V12-powered Lamborghini Revuelto.

“We’ve had tremendous feedback with Revuelto, and now the Urus SE, and next we want to bring in the Temerario.

“We want to focus now also on Temerario, it is the new chapter for our Huracan family product range. We believe the Temerario will redefine the segment,” he said.

“In February next year, we will have the official launch of that car in Australia.”

After that, customer deliveries of Urus SE – which replaces both outgoing Urus S and Urus Performante – will start in April 2025, with a price starting from $457,834 plus on-road costs – followed in 2026 by the head-turning Lamborghini Temerario.

Bookending product arrivals this decade is the brand’s first all-electric car, the Lanzador.

“According to our electrification strategy, we will introduce a fourth model, the first pure electric Lamborghini, the Lanzardor,” explained Scardaoni.

“The Lanzador has the body type for an ultra-GT but basically higher than a GT but not a cross-over. It’s a two-door, four-seater fastback with opening tailgate,” he said.

The Lanzador will produce 1000kW of power and has a targeted cruising range of 480km from a single charge.

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