Australian pricing for the Lamborghini Revuelto has been announced at $987,000 plus on-road costs, eclipsing the Raging Bull brand’s own Aventador SVJ ($949,640 plus ORCs) and the Ferrari SF90 Stradale ($846,888 plus ORCs), but not the million-dollar-plus Rolls-Royce Phantom Extended Series II.
However, prospective buyers will have plenty of time to save up for Lamborghini’s new top-shelf hybrid hypercar, as unprecedented demand has resulted in production being accounted for through 2026.
New flagship V12 Lamborghinis only appear once a decade or more, with the Aventador being released in 2011, and the Revuelto marks a new chapter for the Italian supercar maker as its first series-production hybrid.
An all-new V12 tied to a trio of electric motors produces 746kW for a claimed 0-100km/h sprint time of 2.5sec and a top speed in excess of 350km/h.
While well over a million dollars will be required to purchase a Revuelto once on-road costs are paid, most customers will substantially exceed that with many keen to explore the extensive personalisation options available through Lamborghini’s Ad Personam program.
Despite this, buyers have been queuing up for the Revuelto, both locally and overseas, with build slots allocated through 2026 and the factory at maximum capacity, according to Lamborghini’s Asia-Pacific regional director, Francesco Scardaoni.
Asked at the Revuelto’s Australian debut how Lamborghini expects buyers to pay well over three figures for a car they’ll wait almost three years for, Scardaoni admitted: “It’s not easy.
“We have been overwhelmed from customers all over the world. It’s important to keep customers with the brand while waiting for the car to be delivered.
“It starts the Lamborghini journey with the customer, having a letter signed from our president Stephan Winkelmann congratulating the customer and welcoming them to the Lamborghini family.
“The customer will then receive a scale model of what they ordered and then of course customers are constantly invited to events. This year in New Zealand we had the Esperienze Neve, the winter driving academy, where we invited a lot of customers, and customers waiting for their cars to be delivered, to test drive our cars.”
One of the key attractions of the Revuelto is the retention of the Italian car-maker’s naturally-aspirated V12, a substantial investment that could be seen as risky in the current regulatory environment.
“Legislators are issuing new rules in terms of emissions that are more and more strict all over the world,” said Scardaoni, “so it’s more difficult to keep, for instance, a V12 naturally-aspirated engine alive.
“The investment to design a new V12 was huge. We made it, but again it’s not easy. We believe that going forward there will be even stricter rules from legislators in terms of emissions. Hybridisation gives us time to understand the new rules, understand customer requirements and design the right product.
“In terms of electrification we always said we don’t want to be the first one but we want to be the best one and having this hybrid phase gives us more time to introduce the first pure-electric Lamborghini.”
By the end of 2024 Lamborghini’s whole range will be electrified, with the Urus Hybrid SUV arriving in the first half of next year and the Huracan successor in the second half.
Lamborghini’s first pure-electric model, previewed by the Lanzador concept, will appear in 2028.