LEGOLAND and Ferrari team up for new interactive Build and Race attraction
Build and Race will allow kids to build, test and race their own LEGO Ferrari in a fun new play world.LEGOLAND and Ferrari are joining forces to launch the world's first LEGO Ferrari "Build and Race" interactive attraction which is heading to LEGOLAND California Resort in 2022.
Build and Race features three interactive zones for kids to explore. A LEGO pit crewmember will greet guests as they enter the attraction, sharing Ferrari fun facts, race history and showcasing themed LEGO race gear and awards.
Once inside the garage, guests have the opportunity to sit in a life-size LEGO Ferrari F40 model and have their photo taken in it. Next, guests are on their way to tap into their creative sides and build their own LEGO Ferrari car to race at one of three racetracks which include the test zone, steering test track and speed test track.
Each track offers different obstacles, challenges and a chance to clock the fastest lap time. A DUPLO build zone is also on offer for younger kids to have the chance to drive their imagination and design their own creations. While LEGO minifigure mechanics and crew members will prompt build inspirations throughout the entire experience.
Once guests have customised their vehicles to their liking, raced them through the obstacles and hear the LEGO engines roar, they will be able to create a custom digital Ferrari race car. The finished race cars will be digitally scanned allowing for further customisation of the Ferrari along with their minifigure racing driver of choice.
Once complete, the cars are digitally projected on a LEGO racetrack based on Pista di Fiorano, the private racetrack owned by Ferrari used for development and testing purposes and guests can compete with other cars digitally for the fastest race lap.
The Ferrari Build and Race experience will be included in the price of admission to LEGOLAND California Resort.
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