Lexus celebrates Marvel’s new Eternals film with superhero-inspired cars
Each superhero in the new MCU film has been transformed into a custom-wrapped LexusAs the exclusive automotive partner of Marvel Studios’ new Eternals film, Lexus has designed 10 character-themed concept vehicles that are based on all 10 superheroes from the highly anticipated film.
Each custom-wrapped Lexus model takes its inspiration from the unique individual armour design, iconography and superpower of each Eternal. A golden glow also appears from each of the car’s grilles and underbodies, reflecting the characters’ shared energy signature as seen in the film.
Eternals follows a group of heroes from beyond the stars who had protected the Earth since the dawn of man. When monstrous creatures called the Deviants, long thought lost to history, mysteriously return, the Eternals are forced to reunite in order to defend humanity once again. It is the latest superhero comic to make its way into the MCU.
The lineup of custom-wrapped Eternals Lexus cars includes a star-studded cast:
- Ajak x Lexus GX: Ajak, played by Salma Hayek
- Druig x Lexus GX: Druig, played by Barry Keoghan
- Gilgamesh x Lexus LX: Gilgamesh, played by Don Lee
- Ikaris x Lexus LS: Ikaris, played by Richard Madden
- Kingo x Lexus IS: Kingo, played by Kumail Nanjiani
- Makkari x Lexus RC F Track Edition: Makkari, played by Lauren Ridloff
- Phastos x Lexus LX: Phastos, played by Brian Tyree Henry
- Sersi x Lexus RC F: Sersi, played by Gemma Chan.
- Sprite x Lexus NX: Sprite, played by Lia McHugh.
- Thena x Lexus LC 500: Thena, played by Angelina Jolie
These vehicles will be featured in upcoming promotional events and media extensions, including the red-carpet premiere of the film. While several Lexus models will feature throughout the movie.
Marvel Studios’ Eternals opens in Australian cinemas on November 4, 2021.
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