Lexus passes on FTA savings

Lexus is joining the bandwagon of Japanese manufacturers hurriedly lowering prices, now that the Australian government has formally agreed to a free trade agreement with Japan.

Pricing for the CT 200h is $2000 lower, with the price reduction as much as $8600 for the LS sedan at the other end of the range.

Gone are the days when a five per cent reduction in import duty would be passed on to the consumer as added equipment. Ever since the GFC, importers have sought to maintain a competitive edge – or recover lost profitability by keeping prices fixed where they were.

Back in 2010, Lexus was one of the companies to lower prices. And so it is now, with the company reducing prices once again. Lexus has already introduced the new NX SUV and RC coupe with FTA-adjusted pricing, and now the rest of the range is tagging on behind.

"In recent times we have introduced dynamic new models that offer progressive design and performance in NX and RC," said Lexus Australia chief executive Sean Hanley, as quoted in a press release.

"Now we can offer our existing model lines with even more competitive pricing to allow more customers to experience the vast benefits of Lexus ownership.

"That ownership experience is built on enhanced features, leading technology, design, unmatched reliability and a rewarding driving experience.

"It is positive news for our brand and customers and adds to what is already a significant year for Lexus as it celebrates its 25th anniversary."

The new pricing is effective immediately.