Lifetime warranty for Lynk & Co cars
Inventive Chinese brand has Audi and BMW in its cross hairsLynk & Co is a name premium car buyers may soon be familiar with.
The ambitious Chinese brand, which will share platforms and technology with Volvo, aims to take on the likes of Audi and BMW but has an unconventional approach – including lifetime warranty and connectivity on all its cars.
Usually only luggage and easy-to-fix appliances carry lifetime warranties, but not anymore.
Lynk & Co Senior Vice President and former Volvo exec, Mr Alain Visser (Ed: the man credited with killing the Swedish brand's V8 Supercar program) made the announcement in China.
Visser boldly claimed the long term warranty and data connectivity, as well as novel car-sharing functionality, will assist the company to reshape the landscape for premium brand customers.
Sales will commence in China late this year with the Lynk 01 compact SUV. Lynk & Co will then launch in Europe and North America in 2019 and predictions are Australia will follow.
As well as offering what is claimed to be the automotive industry's first lifetime vehicle warranty, Lynk & Co also wants to be a pioneer in car-sharing. Touch a button in your Lynk & Co vehicle and instantly others will know your vehicle is available for use and thus - instead of sitting idle - it can earn some cash.
Lynk & Co insists it will "democratise car-sharing" by offering the automotive version of AirBnB.
It would be easy to say this is all hyperbole but, as Lynk & Co's parent company Geely also owns Volvo, and can quickly leverage the Swedish brand's platforms and technology, it would be realistic to suggest there is potential to deliver on these audacious claims.
"Having launched Lynk & Co in Europe just five months ago, we are now ready to roll-out our unique brand of connected mobility with a number of new car models featuring the world's first digital in-car share button," Mr Visser explained.
"Our promise of a new dimension of vehicle connectivity and ‘shareability’, coupled with a revolutionary approach to buying and ownership, is further strengthened with both free connectivity and lifetime warranties as standard with the Lynk & Co package."
If Lynk & Co is successful, it would be the first truly disruptive global car brand. With slogans like "The car itself is not important" the company is certainly doing things differently.
Do you think the company can succeed - and would a lifetime car warranty sway your purchasing decision? Have your say in the comments below.
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