Lotus unveils the world’s most exclusive driving jacket
The iconic British carmaker has teamed up with an iconic Saville Row tailor to offer customers a driving jacket like no other.Lotus is upping the lifestyle accesory game with their latest collaboration with globally renowned Savile Row tailor Norton & Sons to create a unique lightweight luxury driving jacket. It’s arguably the world’s most exclusive driving jacket as it’s only available to customers of the Lotus Evija EV.
The Evija is the world’s first British all-electric hypercar and is expected to cost around £2million ($3.6million AUD). At a price like that for a unique electric car, it is only right that you receive an exclusive personal appointment at Norton & Sons unique luxury bespoke service. New Evija owners will be measured and fitted and a unique pattern for their custom driving jacket will be drafted by hand by Norton & Sons’ master cutter.
The jacket’s unique design was created jointly by Norton & Sons Design Director Patrick Grant and Lotus Design Director Russell Carr who together drew inspiration from the Lotus Evija hypercar and the car company’s racing heritage. The overall shape pays homage to the Team Lotus pitlane jackets of the early 1970s, seen at the racetracks of the world and worn by Lotus founder Colin Chapman and iconic motorsport heroes of the era including Emerson Fittipaldi and Mario Andretti.
Each jacket will be individually hand-cut and hand-sewn, with the resulting garment being as unique as each Lotus Evija. The jacket is made from a superfine lightweight water-resistant merino wool/nylon technical textile manufactured in Italy by Loro Piana and features state-of-the-art Cobrax and Riri hardware.
The shape of the front pocket outlined with twin red stitching is drawn from the striking design of the Lotus Evija’s ‘ribbon’ tail light. Detailing on the nape of the neck, both inside and outside the jacket repeats that motif and features a golden number 16 – the Savile Row address of the Norton & Sons’ shop. Other tributes to Lotus heritage include three underarm ventilation eyelets inspired by the Lotus Elan 1600 triple tail light design.
The technical eyelet knit lining is breathable and perforated to reduce weight and includes a pocket perfectly sized to fit the Lotus Evija key. There is also a unique label celebrating the collaboration; it features the Norton & Sons wordmark, the Lotus roundel and strapline ‘For The Drivers’, and a new silhouette of the Lotus Evija hypercar penned by Anthony Bushell, the car’s lead exterior designer.
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