Mahindra to report its sales data from next year
Indian car-maker will enter VFACTS fray in 2024 as dealer network reaches critical mass, but will avoid price warsMahindra will report its sales numbers in Australia for the first time from next year, via the Federal Chamber of Automotive Industries’ VFACTS service.
Although it was established back in 1945 and has today become the world’s biggest tractor manufacturer, Mahindra’s local presence only dates back to 2005 with tractors and 2007 with the Pik-Up ute, before Mahindra Australia was established in 2015.
Now, with three models on sale here (Pik-Up, Scorpio and XUV700), an all-new ute coming by mid-2026, followed by up to five electric SUVs, a new brand identity and a national dealer network now established in both city and country regions, Mahindra Australia is ready to join 54 other light-vehicle brands already represented in VFACTS.
Asked whether Mahindra will follow the likes of Tesla and officially report its sales data in 2024, Mahindra’s head of International Operations, Joydeep Moitra, said: “Yes, it will [happen].
“Our dealer network is still getting stabilised but in 2024 we expect the dealer network to get stabilised to an extent where we are able to start sharing VFACTS data because it’s important that then they [dealers] also see each other’s performance and there’s natural competition amongst dealers.”
“So yes, that’s on the cards.”
With about 50 dealerships now established across Australia, Moitra said Mahindra has its bases covered in Melbourne, Brisbane, Adelaide and Perth, but still needs to do “more work” in Sydney.
He said Mahindra had been careful to choose high-quality dealer partners that will help build trust in the Indian brand, citing Patterson Cheney in Victoria as an example.
“We focus on quality and not quantity,” said Moitra.
“I think that’s very, very important that as we grow our business, our dealers also are viable, they also make money, and we don’t expand the dealer network so much that nobody makes money and it gets into a discount war,” he said.
“So, we are very selective about the dealer network and we are getting high-quality dealers.”
Related: New Mahindra Pik-Up aiming directly at Toyota HiLux and Ford Ranger
Related: Mahindra XUV700 2023 Review
Related: Mahindra Scorpio 2023 Review
Related: What is VFACTS?
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