Maserati launches Fuoriserie bespoke division

Maserati has launched a new personalisation division called Fuoriserie that aims to customise its models to owners' individual tastes.

Unveiling the first three cars to receive the Fuoriserie treatment at last week's Maserati MC20 launch in Italy, the new bespoke department will work on the brand's full range of sportscars, SUVs and the just-revealed all-new mid-engined supercar due to arrive here in the second half of next year – and which is already sold out.

Helping future owners kick off their personalisation adventure, the Italian car-maker invites customers to choose from three collections – Corse, Futura or Unica.

Corse has been created for those who want to draw on the brand's historic motorsport heritage, with liveries, two-tone finishes and even brake calliper paint that's claimed to pay tribute to the car-maker's former racecars.

Opt for Futura, meanwhile, and the paint palette and finishes are more modern than you'd usually expect from the 105-year-old brand, with bright colours and matte textures the order of the day.

Choose the Unica collection and the Fuoriserie division employs the traditional gold, chrome and classic look more mature buyers might favour.

To help explain the collections, Maserati Fuoriserie has released three one-off cars that have already been personalised by their owners.

The first is a Ghibli Trofeo Corse that pays tribute to the Trident marque's historic racing past with an unpainted look and a pair of vibrant double red stripes. The look is said to mimic a vintage F1 car.

Inside, there's yet more brushed aluminium and sporty Alcantara and retro leather.

The Levante Trofeo Futura ignores the brand's past for something more forward-looking. Claimed to be inspired by 3D scans, the body gets a Textured Blue Graphite body colour and a rough satin finish that incorporates unusual crosses that look like three-dimensional latticework.

White leather and grey Alcantara rule the day within the Levante's contemporary cabin.

Finally, the Quattroporte Trofeo Unica pushes the boundaries yet further with a bizarre rainbow-effect paint that features decorative tridents.

White rims combined with red trim and red brake callipers complete the exterior updates, while the cabin is decked out in white and turquoise leather.

Crystals set within the cabin also see the interior bask in rays of light, completing the trippy experience.

There's no word yet on how much it costs to get the full Maserati Fuoriserie treatment but, like other brands' bespoke divisions, so long as the cars remain road legal and do not use any endangered species in their creation, the sky is usually the limit.