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NEWS
Maybach coming Down Under
Uber-S-Class confirmed for local deliveriesMercedes-Benz Australia has confirmed it will offer the new S 600 Mercedes-Maybach locally. The confirmation came at today's debut of the extended-long-wheelbase model at the Los Angeles Auto Show in the USA.
The new top-of-the-range S-Class is powered by a twin turbo petrol V12 engine that develops 390kW. It features Maybach badging but is officially part of the S-Class range rather than a model within a standalone brand, as was the case with the Maybach 57 and 62 variants offered previously by Mercedes' parent company, Daimler.
Originally launched as a competitor to Rolls Royce, Maybach was killed off after poor international sales. Down Under sales were in single digits.
In a two-pronged strategy to augment the main Mercedes brand, the badge returns as the luxury counterpoint to the performance oriented Mercedes-AMG operation.
motoring.com.au reported earlier this year that Mercedes would leverage the Maybach brand via the S-Class. It's expected the S 600 extended wheelbase sedan will eventually be joined by a Maybach S Coupe and even a GLS badged SUV variant.
Mercedes-Benz Australia spokesperson Jerry Stamoulis would not confirm the expansion of the S-Class Maybach line-up, but told motoring.com.au the new S 600 Mercedes-Maybach would be offered to right-hand drive markets including Australia.
"It is not an order-only model per se, but we do expect all Mercedes-Maybach buyers will want to specify their cars individually. That's what Maybach is about — customisation and choice," he stated.
Stamoulis would not confirm pricing for the new car. That said, Mercedes-Benz Australia has now advised it will add the AMG-fettled S65 L to its local line-up in 2015, priced from $490,000, which likely places the S600 Mercedes-Maybach north of $600,000. The Maybach 62 was last offered in Australia in 2010, priced from $1,150,000.
The new uber-S-Class will be hand built at the same Sindelfingen Centre of Excellence facility as the previous Maybach models.
An even longer wheelbase Mercedes S-Class Pullman is under development, but at this stage is still not confirmed for right-hand drive.
Picture shows Mercedes-Maybach during its global debut, with Gorden Wagener, Head of Design Daimler AG, standing alongside.
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Written byMike Sinclair
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