Mercedes-Benz CLA range leans into AI with smarter voice control

Mercedes-Benz has unveiled its latest CLA with a heavy focus on artificial intelligence, introducing a new in-house operating system called MB.OS alongside an upgraded MBUX infotainment platform that integrates both Google and Microsoft AI technologies.

Mercedes-Benz is targeting a tech-savvy audience with the latest CLA, rolling out a significantly upgraded digital ecosystem centred around its new MB.OS operating system.

According to Mercedes-Benz Australia Product Manager Adam Calello, the in-house platform allows over-the-air updates across the entire vehicle, including safety assistance systems.

It also underpins the next-generation MBUX Virtual Assistant, which debuts as the first system to combine artificial intelligence from both Google and Microsoft in a production car.

“We also now use navigation based on Google Maps, and it’s the first car to incorporate Google’s Automotive AI Agent within that mapping software,” Calello said.

The system draws on Google Cloud technology and Gemini Vertex-based AI to deliver more conversational voice control.

Occupants can issue natural commands such as “I’m too cold” or “increase temperature to 24 degrees”, with the assistant interpreting intent without requiring strict phrasing.

Functionality extends beyond vehicle controls.

Using Google Maps data, the AI can recommend destinations such as restaurants, hospitals or charging stations, and refine results with follow-up questions.

It can also retain conversational context, allowing ongoing queries such as checking reviews after selecting a location.

The CLA’s new Superscreen layout adds to the high-tech feel.

Alongside a digital instrument cluster and central touchscreen, a third display is positioned for the front passenger. The system supports smartphone mirroring and even allows in-cabin video capture.

Behind the scenes, software from gaming engine developer Unity helps deliver faster response times and smoother graphics, while upgraded processors improve overall performance.

Another notable feature is the system’s ability to respond without a wake phrase in certain situations.

When the driver is alone in the vehicle, the assistant may respond to spoken questions without the usual “Hey Mercedes” prompt.

Practical touches remain part of the package. For example, the system can alert drivers if a smartphone has been left in the wireless charging tray when exiting the vehicle.

The introduction of MB.OS marks a significant shift for Mercedes-Benz as it brings more software development in-house and deepens its reliance on cloud-based AI partners.

For buyers, the CLA signals a future where in-car technology becomes increasingly conversational and personalised, with updates delivered over time rather than locked in at purchase.

Expect the new CLA’s AI-driven features to expand across the Mercedes-Benz range in the coming years as the brand refines its digital ecosystem and rolls out further software capabilities.

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