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NEWS
Mercedes' sculpture reveals new S-Class
Benz busts out the hyperbole for arty new S-Class revealDon’t you just love it when car designers get hold of a keyboard and come up with that special brand of Swahili dubbed ‘designer speak’?
Mercedes-Benz came out with a ripper example of the latter recently with its release of teaser pics and info for its forthcoming S-Class luxury flagship.
Cop this lot: “With its sculpture entitled ‘Aesthetics S’, Mercedes-Benz is providing an artistic glimpse of the design of the luxury saloon of the foreseeable future. The aesthetics of the relief-like sculpture are combined with an exciting projection display. In the eyes of the observer, this creates a three-dimensional world and enables the creative imagination of the designers to be visualised to impressive effect.”
Say what?
As a preview of the new S-Class it's somewhat more intriguing than the usual “whip the hanky off ‘er Boris” approach. Delving further we learn that those zany Germans have figured out that reducing the sculptural shapes of the new S-Class to a relief-like design (i.e. putting it under a sheet) makes the shape more visible.
Or, to put it back into Swahili: “Sculptural shapes, which are given structure and an element of excitement through characteristic lines, are a classic feature of Mercedes-Benz design. Reducing them to a relief-like design incorporating the main elements of the sidewall makes the power and significance of the lines visible and perceivable.”
Fair enough. Got that. We think.
Gorden Wagener, Head of Design at Mercedes-Benz Cars, comes perilously close to using plain-speak in his take on things: “The characteristic lines of the S-Class have always represented the expression of automotive culture, as we understand it. The new S-Class will continue this tradition and, with its striking lines, will put a face to our design philosophy over the coming years.”
Dubbed ‘Aesthetics S’, the sculpture “highlights the artistic aspects of design” while “communicating a modern sense of status, sensual shapes and stylish sportiness,” said Wagener.
The debut of the relief-like sculpture at the Paris Motor Show will be combined with a projection display and special lighting.
Or, as Benz prefers to say: “The shape will be revealed through projected light reflections, creating a three-dimensional world in which the creative imagination of the designers can be visualised to impressive effect. In addition to the organic, naturally-occurring flowing forms which act as a source of inspiration to the designers.... blah.”
Wagener again: "The Mercedes-Benz S-Class has always impressed with its timeless design, which has existed for decades and has always pointed the way ahead. The sculpture is a continuation of this, and sets the scene for the development of a new S-Class.”
The “modern production in three acts,” will be on display in Hall 1 at the Paris Motor Show, from 27 September to 14 October 2012.
But we'll wait for the real thing, when the eighth generation of the German limousine is launched around the middle of next year.
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