Mitsubishi Triton reaches sales milestone

Mitsubishi's Triton has posted 300,000 sales in the local market.

And to mark the occasion, Mitsubishi is offering drive-away pricing for some dual-cab models in the Triton range. The diesel-engined Triton Double Cab GLX with manual transmission is now priced at $36,990, including on-road costs, 16-inch alloy wheels and a reversing camera. Also a diesel manual, the GLS Double Cab is priced at $39,990 and also includes on-road costs, as does the Triton Exceed Double Cab that tops the range, at $49,990.

Premium paint, a $550 option for the other two variants, is standard for the Triton Exceed.

"At Mitsubishi Motors, we have gone to great effort to understand the Australian light commercial customer," said Mitsubishi Motors Australia CEO Mutsuhiro Oshikiri.

"Over five generations, Mitsubishi has engineered Triton to consistently deliver all practical elements LCV buyers look for in a light truck.

"Today's Triton is Mitsubishi's most comfortable and family-friendly light commercial yet, with great manoeuvrability, interior quietness and overall refinement, while still delivering the toughness and reliability Triton has built its reputation on."

Introduced here back in 1979, as the D50, the light commercial vehicle was subsequently renamed L200 Express before settling on the Triton name that had already been adopted in other markets.

That was near the end of 1986. Since then the Triton's profile in the market has gained ground, with a trend to buying dual-cab pick-ups as de facto family cars and recreational vehicles from 2006 boosting sales of the Triton to around 24,000 units sold a year. In 2015, for the first nine months, the Triton has already sold nearly 20,000 units

Australia is now one of Triton's biggest global markets, and some R&D is carried out locally to ensure the Triton meets the needs of local consumers, with engineers working here on power delivery, high-speed stability on loose surfaces and towing capability for the fifth-generation Triton.