New Ford F-Series Super Duty pick-up teased online

The all-new Ford F-Series Super Duty has been officially teased via the US car-maker’s Ford Trucks social media channels, where a September 27 reveal has also been announced for what’s anticipated to be the 2023 Ford F-250 – a full-size US pick-up truck that has a strong chance of being officially ‘remanufactured’ and sold in Australia.

The 11-second clip doesn’t reveal or even preview much about the new-generation load-lugger beyond its double-stacked headlights and C-clamp daytime running lights adapted from the smaller Ford F-150 and new Ford Ranger.

Missing from our market (officially) since 2007, the new Super Duty has a surprisingly good chance of making to Australia, where both 2500 and 3500 versions of the factory-backed RAM and Chevrolet Silverado pick-ups are available.

Whereas previous Ford F-250s were converted to right-hand drive in Brazil and sold through official Ford channels between 2001 and 2007, the new version could reach Blue Oval showrooms via the RHD conversion program being established by Ford Australia for the new Ford F-150 ahead of its official release in mid-2023.

Like its smaller stablemate, odds are the Aussie-bound F-250s would be sourced out of Canada rather than the US because the Canadians use the metric system and their truck offer a few market-specific equipment tweaks.

Of course, the new Super Duty is yet to be revealed let alone confirmed for our market, and while it wouldn’t be a volume-seller along the same lines of the Ford Ranger or even the F-150 (once it launches next year), the 433 RAM 2500s that’ve been sold to August this year – each priced the high side of $160,000 – shows there’s certainly demand for (and profit to be made from) even bigger full-size American tray-backs.

It’d be safe to assume the F-250 would be offered Down Under in just the single guise, but more than likely loaded with equipment and fitted with one of the gruntier powertrains from the North American market, as per the inbound F-150.

The current generation is powered by a 287kW/583Nm 6.2-litre petrol V8 in its native market, however, a bigger and more powerful (321kW/644Nm) 7.3-litre unit and an even lustier 6.7-litre V8 turbo-diesel (354kW/1424Nm) are optionally available.

We don’t know yet which engines will be carried over to the new model but if the F-150 is anything to go by, a hybrid powertrain of some description is almost a given, while previous comments made by Ford CEO Jim Farley suggest a battery-electric version could also be on the cards.

carsales has contacted Ford Australia for comment on the new-gen Super Duty’s chances for local introduction, but like most brands the Blue Oval doesn’t usually comment on its future product plans.

Stay tuned.

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