New Ford F-Series Super Duty revealed

The new-generation 2023 Ford F-Series Super Duty has debuted in North America, with the full-size heavy-duty pick-up brandishing even more aggressive looks and promising class-leading V8 power and muscle.

Ford Australia has confirmed today that there are currently no plans to add the Super Duty to its new local right-hand drive conversion program that will see the Ford F-150 hit Aussie roads by mid-2023.

However, independent right-hand drive conversion specialists are expected to offer the new SD, particularly now that Ford has moved to capitalise on the booming US pick-up truck market in Australia with its own local conversions of the F-150.

There’s also definitely a market Down Under for heavy-duty pick-ups, as evidenced by more than 430 RAM 2500 sales to the end of August this year.

As alluded to by last week’s teaser video, the 2023 Ford F-Series Super Duty trucks have a new layered front fascia design, with the expansive new grille and integrated headlights encompassed at either end by new C-clamp daytime running lights.

The cabin features new 8.0- and 12.0-inch infotainment displays (variant dependent), a configurable 12-inch digital instrument cluster and a redesigned centre console capable of holding a tablet upright for parked entertainment or work.

Lurking under the massive bonnet and behind that enormous front fascia is an upgraded 6.8-litre V8 petrol engine, however customers will again have the option to up-spec to a bigger 7.3-litre unit with which Ford says it’s “targeting the best gas horsepower and torque in the class”.

A 6.7-litre turbo-diesel V8 will also be available in two states of tune, and while outputs for all engines are still to be confirmed, we’re sure the diesels will churn out more than 1500Nm of torque.

Every petrol and diesel donk is paired to a 10-speed automatic transmission as standard, with drive sent to either the rear (XL) or all four wheels (XLT and up).

Payloads and maximum towing capacities of the new line-up are also yet to be confirmed, but Ford officials have at least locked in a maximum cargo volume of 2.22 cubic metres.

The Blue Oval says around 96 per cent of its Super Duty customer base use their vehicles for towing, and as such it will offer an army of tow-specific driver aids including a 360-degree trailer camera, on-board scales, blind spot information system for fifth wheel and gooseneck set-ups, a tailgate-down reversing camera, pro trailer hitch assist and trailer navigation.

Standard equipment highlights include adaptive cruise control with stop-and-go, lane keep assist and lane centring, FordPass connectivity, parking sensors, a colour head-up display, fleet start inhibit, embedded 5G modem and Alexa Built-in hands-free connectivity.

“From F-250 pick-up to the F-600 utility truck, Super Duty is the badge America’s hardest-working men and women have come to trust to get the toughest jobs done,” said Ford president and CEO Jim Farley.

“Super Duty customers are builders – the backbone of our communities and our economy. We poured every ounce of know-how and ingenuity we have into developing the truck of their dreams – smarter, more powerful, full of clever features and technology.”

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