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NEWS
Peugeot rules out 108 for Oz
No prospect of tiny hatch reaching local shores, but hope remains for 408 sedanPeugeot's diminutive 108 hatch is a non-starter for Australia, says the importer's General Manager/Director, John Startari.
"At this stage that's not part of our long-range product [plan] for Australia," Startari told motoring.com.au at the launch of the new 2008 earlier this week.
"If you look at that segment in this market, as well, it's a very price-sensitive market... I don't think that's where Peugeot needs to be..."
Previously, it had been speculated that the 108, the replacement for the Toyota Aygo-based 107, was earmarked for Australia, but Startari's comments put paid to that.
The outlook for the 408, a sedan based on the 308, is marginally stronger, but still not a lay-down misere for the local market. Developed originally for the Chinese market, the car is also being built in Malaysia in second-generation guise, providing the strongest prospect yet that we'll see the car here.
"We're conducting studies at the moment; we have one unit in the country," Startari replied. "We're conducting clinics and we'll make a decision post the results of [those clinics]."
But for a car that should by rights slot easily into the local Peugeot range, the 408 doesn't sound like it's being championed by the local boss as the next big thing.
"It provides a point of difference, however the sedan market is not [growing]," Startari observed.
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Written byKen Gratton
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