Polestar at Porsche prices
Volvo Polestar’s inaugural hot-rod model will arrive with a Porsche 911 Turbo price-tagVolvo’s stand-alone performance division, Polestar, isn’t short on chutzpah. It’s first-ever model as a stand-alone company, Polestar 1, will land in the USA with a $US155,000 price tag – just a few thousand short of the price Porsche charges for a 911 Turbo, Stateside.
The pricing was announced at Auto China 2018 in Beijing, where the Polestar 1 was displayed.
Polestar has promised that every one of its models will be electrified or electric.
Pricing for the Polestar 1 has now been confirmed as 1.45 million RMB in China ($A302,800) , 155,000 ($A249,100) euros in Europe and $155 000 ($A204,700) in the United States.
Polestar flagged pricing at this level in March and now says the official price gives “customers a clear understanding of where the Polestar 1 sits in the marketplace”.
The company will also announce “all-inclusive subscription pricing” for the 450kW (600hp) and 1000Nm coupe “at a later date”.
Thomas Ingenlath, Chief Executive Officer at Polestar, said in Beijing that pre-order interest for the super coupe was strong.
“This gives us confidence that our brand has a bright future. In 2019 already we will launch our next car, the Polestar 2 – a mid-sized fully-electric car which is well developed in its engineering phase.
“We will follow that up with the Polestar 3, a stunning electric SUV with a beautiful aerodynamic silhouette that is already advanced in its design phase,” Ingenlath revealed.
Also announced overnight, were the EV targets Polestar’s parent company, Volvo, is working towards.
The Chinese-owned Swedish car brand announced it is aiming for “fully electric cars to make up 50 per cent of its sales by 2025”.
Chinese volume will be a significant share of Volvo’s EV sales, it claims.
“Last year we made a commitment to electrification in preparation for an era beyond the internal combustion engine,” said Håkan Samuelsson, president and CEO of Volvo Cars.
“Today we reinforce and expand that commitment in the world’s leading market for electrified cars. China’s electric future is Volvo Cars’ electric future,” Samuelsson stated.
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