Pure-electric Polestar 2 to get 300kW and 560km range

Polestar has confirmed its second model, created for the mass market, will be priced between £30,000 ($A54,000) and £50,000 ($A90,000) in Europe -- and it will come with up to 300kW of power while offering a range of more 560km.

According to Polestar chief operating officer Jonathan Goodman, who spoke to Brit mag Autocar at the Goodwood Festival of Speed, the Polestar 2 will directly target the Tesla Model 3 and give the Volvo-owned brand an entry-level model.

"That'll represent the lower bookend of our showroom range and, for now, it should give us access to the volume end of the EV market we need."

Rumoured to stay true to the design of the 40.2 Concept (pictured), the small pure-electric sedan shares much with the Volvo XC40 SUV, including its platform.

Set to follow on from the Polestar 1 coupe, which goes on sale in Europe early 2019 but won't come to Australia, the small sedan arrives shortly after and will be followed by a larger battery-powered SUV to be called the Polestar 3.

According to Goodman, Polestar is creating its pure-electric cars to appeal to a wide audience rather than attracting eco-warriors.

“The global electric car market was worth four million units in 2017,” explained Goodman, “but it’s quite widely expected to be worth 29 million units by 2025.

"EV owners will come from all walks of life. So it’s a mistake to assume that, because the cars are electric, you have to make them quirky or futuristic. Other brands may be doing that but, if we’re looking at a market worth 30 million cars within seven years, it isn’t going to be niche; it’s going to be mainstream.

"So you just design a great-looking car – not one with a big blue flash down the side.”

Goodman also told the British magazine it's not Polestar's aim to attract a Tesla-style cult-like appeal as it's aiming to be an inclusive brand.

“I think it’s very dangerous for brands like ours to sit here and ask ‘what’s our type of customer?”, he went on.

“Electric cars will be just as appealing to young executives as they are to London retirees. It’s a new market, and purchase intentions will vary. So we’ve got to be a welcoming brand that’s not geeky, cliquey or judgmental.”