Rainbow Tesla hits Sydney streets
Bright new edition to electric chauffeur fleet to support Australian artists and museumsIf you’re looking for a more colourful way to get around some of Australia’s major cities, you can now book a work of art on wheels… and it’s not some exotic supercar.
Electric chauffeur company Evoke has just launched its first vehicle as part of a new Art Series Cars initiative, designed to support Australian artists and museums by bringing art directly to the streets.
Evoke says the first EV, a specially commissioned Tesla Model S, showcases ‘Journey’, a striking design by First Nations artist Alysha Menzel of the Samsep people from Erub Island in the Torres Strait.
Now available to book in Sydney, more Art cars set to join the chauffeur company's fleet and be offered in Melbourne and Brisbane.
“I am honoured to have created ‘Journey’ for Evoke. This initiative is a game-changer,” said artist Alysha Menzel.
“It’s not just about beautifying cars; it's about making art accessible and sparking crucial conversations about sustainability, culture, and our shared future. I am committed to using my art to build a more inclusive and diverse world to help illustrate the steps we must take towards reconciliation, understanding, and respect for First Nations cultures and the land we share.”
Evoke CEO Pia Peterson said the company’s aim isn’t just to provide a platform for artists, but to revolutionize how Australians engage with art, amidst what Evoke says has been a nationwide decline in art gallery and museum attendance, compared to pre-COVID times.
“Our vehicles will expose millions along the east coast to diverse artistic expressions, bridging the gap left by reduced foot traffic into art galleries,” said Peterson.
The company is now accepting submissions from anyone keen on designing its second art car.
And, not only will the artist get a “unique opportunity to gain unprecedented exposure”, but there’s also a cash incentive.
“Excitedly, we are on the lookout for our next Australian artist to design the exterior of our second Art Series car. The chosen artist will receive $5000 cash plus an extra donation to their chosen charity,” said Peterson.
Related: The seven coolest designs from BMW's Art Car collection
Related: New McLaren Artura is a work of art
Related: Five regional art galleries to explore this weekend
Tags
Please see our Editorial Guidelines & Code of Ethics (including for more information about sponsored content and paid events). The information published on this website is of a general nature only and doesn’t consider your particular circumstances or needs.
