Rimac plotting 'absolutely insane' Bugatti

Bugatti-Rimac's new boss, Mate Rimac, has declared that he has no intention of playing it safe at the helm of Bugatti and is considering a radical take on future models.

Following the Croatian car-maker's takeover of Bugatti, the 33-year-old exec heads up the joint venture that is 55 per cent Rimac-owned, with the remaining 45 per cent share of Bugatti owned by Porsche.

As part of the deal, Porsche now owns 24 per cent of Rimac.

“The stakes are getting bigger", Rimac told Bloomberg. "But I am not somebody to play it safe. Never. Not even close. So if there is going to be some friction with our shareholders and more experienced people that come into the company, it’s going to be that.

“It feels really interesting when you think where we came from – this country has never had an automotive industry,” he added.

“We had absolutely no idea what we were doing. And now our tech is in so many cars, and with Bugatti this whole thing is a huge responsibility.”

In a subsequent interview with Motor Trend, Rimac explained that as well as a replacement for the current Bugatti Chiron, he is considering a whole host of new models. All would come with electrified powertrains.

"With this brand, you can do so much. Maybe an SUV or long-hood coupe or something absolutely insane that no one thinks about," he said.